Posted April 15, 2014

Tiger-less Masters Gets Lowest Final-Round TV Ratings Since 2004

News, Tiger
Tiger Woods

Tiger Woods walks off the 18th green at the 2010 Masters, where he finished T4 (Getty Images).

Did you miss Tiger Woods at the 2014 Masters? CBS and ESPN sure did.

The final round – in which Bubba Watson beat Jordan Spieth and Jonas Blixt by three shots to win his second Masters title in three years – earned a 7.8 rating Sunday afternoon. (A 7.8 rating means that 7.8 percent of American households tuned into the Masters.) Woods, who is recovering from back surgery, did not play in the Masters for the first time since 1994.

The ratings were down 24 percent from last year’s Masters finale, in which Adam Scott beat Angel Cabrera in a playoff, according to Sports Business Daily (subscription required). That Masters had a 10.2 rating. In fact, Sunday’s Masters rating was the lowest final-round rating since Phil Mickelson’s 2004 win, which garnered a 7.2 rating. Interestingly, the highest rating in the last 10 years was for Mickelson’s win in 2012, which got a 12.0 rating. Woods’ last win in 2005 got a 10.3 rating.

Sports Business Journal reporter Austin Karp said on Twitter that the reason for the ratings decline was due to the lack of final-drama as well as Woods’ absence. Mickelson, the game’s second-biggest star, missed the cut this year and also did not play the weekend.

According to Sports Business Journal, Saturday’s ratings were similarly soft by previous Masters’ standards.

CBS also drew a 4.4 overnight for Saturday’s third-round coverage of The Masters, down 30 percent from a 6.3 overnight last year.

In the opening round — broadcast by ESPN — Woods’ absence had a clear effect on ratings.

ESPN averaged a 1.8 fast-national rating and 2.5 million viewers for Friday’s second-round coverage of the tournament, down 40 percent for both metrics compared to last year’s event, which drew a 3.0 rating and 4.2 million viewers. For early round coverage on Thursday and Friday coverage, ESPN averaged a 1.6 rating and 2.2 million viewers, down 36 percent and 37 percent, respectively, from a 2.5 rating and 3.5 million viewers last year.

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173 comments
JohnNMcgraw
JohnNMcgraw

I would be willing to bet that it had more to do with Phil Mickelson and some of the other more POPULAR golfers who still are relevant not making the cut. Given, though, that the media and sports writers only seem to notice Eldrid not being there, it does  not surprise me that He is the only person that  the media can think to write about!! I think it is time to take off the blinders and recognize that there are many young and probly more pertinent horses in the race each weekend now. Unless it is because if you do not carry a certain quota of articles pertaining to him that you are afraidor worried that he will call and complain, subjecting you to possible  sanctioning or censuring or removal from your lofty writing or media spot'

MrEightIron
MrEightIron

The decrease in ratings seems inversely proportional to the increase in comments responding to said decrease.  I guess that's just nature trying to balance things out.

Jamesleejameslee
Jamesleejameslee

I must thank Tiger for playing lousily recently and not making the cuts and also for not playing that often. I live on the other side of the world. So the time difference is pretty much half a day. I have been able to sleep the Fridays, Saturdays, Sundays and Mondays now cos I only watch when Tiger is playing, and so does a number of my friends.

The Masters? Huh? We just googled at the end of the day to see who is on the leaderboard.

Guess since the ratings are down, the advertisers will not be that keen to invest as much in golf tournaments and that means the prize monies will be dwindling in the near future.

Must blame Tiger for this...

Mark8423
Mark8423

Golf in general is nothing without Tiger Woods. Ratings prove it.

Steve Larson1
Steve Larson1

We have become such a shallow people. Why does the ratings number really matter. This was a wonderful event with great drama. Those who watched it received a wonderful tournament with a great champion. But somehow, the "numbers" make it less of an event. Honestly, I don't care what the ratings were. I want a great tourney with a tight finish. I will say, the last nine really did lack drama, but watching Bubba win was awesome.

Pat11
Pat11

Why not blame Tiger for the low ratings in 2004, he played that one. Sick of these media guys trying to make TIger out to be bigger than the game. It was actually nice to see some new faces and decent coverage for some of the other deserving golfers. The Masters was always a huge event even before this Tiger lovefest started.

Mike26
Mike26

This is what happens to TV ratings when the media successfully makes it its mission and executes the plan to destroy the top golfer in the game and one of the best in history.  From creating the divorce mess to the constant badgering about which porn actress was better, the media is 99% to blame for the downfall of Tiger Woods.

Bahia
Bahia

Bubba and two masters rookies, including a 20 year old, was not compelling enough to get people to tune in for the final round.  The notion that there wasn't back nine drama doesn't make sense because people did not know ahead of time that there would not be any drama ahead of time before not tuning in.  Tiger being absent is probably the biggest factor, and Phil not making the cut contributed.

jradam77
jradam77

The absence of the aforementioned and particularly Tiger Woods mean that a different part of golf history will have to wait to be written. When you think that only one man is holding and is dictating golf history: A PGA Record while  attempting to break a long standing Major Title Record? That is what the golf fans and sports aficionados are eager to see because they want to witness that piece of history either from the 18th Green at Augusta or from the privacy of their televisions at home or in a bar somewhere. This year is not going to be that year as far as the pursuit of these records are concerned.

I remember where I was when Hank Aaron finally broke The Babe's (Babe Ruth) home run records... 


These are the things that golf fans missed this year which is a chance to see TW putting another dent in these records. Since that was and is not to be for this year; the next excitement is to see whether or not Phil "The Thrill" can complete his Grand Slam record; OR, can Bubba Watson add another Major to his resume since this Pinehurst fits his swing style...

Even Nick Faldo admitted on "Live At The Masters" that Tiger Woods's absence is truly missed at Augusta. The Aura si simply not the same (Thank God for Bubba who thrilled us with some AWESOME shots). 


Tiger is The Game as to when Arnie The King and  Jack Nicklaus was playing in their glory days. That's the way it's going to be for a long time to come because there haven't been too many "Dominant" golfers since Tiger has arrived on the golf scene.

I am just saying....

GeoGordon
GeoGordon

you are out of your mind most blacks could care less about golf. However the ones that do play are avid golfers 

bobcornerstone
bobcornerstone

The truth is that blacks were not watching and that will easily make up the difference.

BubbaJoBubba1
BubbaJoBubba1

Can you even imagine how much lower the ratings would have been if Bubba hadn't been in the picture.......

Serge_Storms
Serge_Storms

There are plenty of talented golfers to watch on TV but there is only one golf celebrity that brings in large numbers of casual fans.  I've been watching golf since before Tiger was born, I'll watch whether or not he's playing.  Professional golf will survive after Tiger retires, even with lower TV ratings and less revenue.

theshawn
theshawn

I would also like to add that if memory serves me they sometimes have had coverage earlier in the tournament? What's with this crap of having nothing until prime time coverage starts? Even if my favorite players are not in it I still like to watch them, thanks God for DirectTV and their multiple channels showing amen corner and 15/16 all day (after 2-3pm EST that is) at least I can see my favorites come through for a short period instead of watching the lame national coverage.


If I only had the option of what CBS showed on one channel? I'd of turned it off too.

theshawn
theshawn

Lowest rating since 2004 when Phil won his FIRST major on the last hole and Tiger played in too?? Seems to me the tour is doing just fine whether Tiger is there or not all things considered. Had this one had more drama things would have improved some.

tim76
tim76

Problem with the coverage is that they only show the top 4 or 5 guys consistently.  Barely saw any golf in the "downtime" of folks like Langer, Furyk, Westwood, etc...  It's great that there are no commercials, but I don't need to see azaleas and pine trees when not showing the current leaders.  Go out and show us some golfers who aren't in contention to fill the time.

x72
x72

If Phil would have been in the hunt on Sunday the ratings would have soared. Tiger is irrelevant.

TLavonLawrence
TLavonLawrence

Sorry, but it was the warmest, most beautiful couple days we'd had around here in months.  Wasn't going to be spending it watching the entire Masters - was either going to be out sailing or out golfing.  Caught the final hour on Saturday and Sunday and that will have to do.  My apologies for doing my part to ruin the ratings - but it's 2014 and one can easily record the thing.

MorphySmith
MorphySmith

might have something to do with PHIL missing the cut also.

SteveBurns
SteveBurns

If we don't speak TIGER WOODS' name, will Nantz cease to exist? Let's try!!!!!!!!!!!!!!!!!!!!!

LarrySzczepanik
LarrySzczepanik

i didn't miss him at all.  watching Jordon Speith was just as exciting.  I see great things ahead for this young man

cusacitizen
cusacitizen

Golf is bigger than one man, wth are we going to do when tiger does not play anymore? Dissolve the PGA? Why does our culture idolize an adulterer?

JohnNMcgraw
JohnNMcgraw

@MrEightIron  - maybe I am confused here, but I do not see the "inversely proportional increase" with so few comments.  Maybe if there were the usual 6 or 7 thousand comments as is the 'norm' with regards to the subject of said conversation!

Lance
Lance

@Steve Larson1  Hah, you don't seem to know how the U.S economy works. Why do you think you can watch the Masters or any PGA tournament for free on the weekend? Why do you think Google give you free search engine and Android OS for free? One word: advertising. For business who are paying big buck for big-event ads, rating is the measuring stick.


Now, if they put the Masters on PPV and charge you $20 to watch, I bet you will not enjoy the tournament as much.


And it doesn't matter what people say about TW, he is the only one can move the needle. 


fulredy
fulredy

@Pat11  He may not be bigger than the game, but the game is bigger because of him.

Steve Larson1
Steve Larson1

@Mike26  Ok you win for the stupidest post of the thread. Earth to Mike - Tiger had back surgery. The media had nothing to do with that. I'm no Tiger fan, but winning 5 times last  year is hardly a downfall. This year he has had physical problems. Unless you saw reporters with hammers hitting his back, I'm not sure you can blame this on the media.

The Computer Store Owner
The Computer Store Owner

@Mike26  The media is to blame because his body is falling apart from too much PED usage?    OK, maybe they built him up to be more than he could possibly be without "help" and he felt compelled to comply.  And the media was to blame for his serial, serial serial adultery?  The media needs to let Elin know that this was all their fault so that maybe she would reconsider marrying Tiger.

Vinny Cordoba
Vinny Cordoba

@Mike26 , ha ha ha ha ha. You had me going there for a second, buddy. I almost thought you were serious. You got me -- good one! Ha ha ha ha ha ha. "The media is 99% to blame...." Just terrific stuff! You sure pulled a fast one on us, boy! Ha ha ha ha ha ha ha ha

ecp_unix
ecp_unix

@x72  How about the fact that ticket sales plummeted after Tiger withdrew. Whatever helps you sleep at night, man.

JDSept
JDSept

@LarrySzczepanik Point is that the Master's TV ratings missed Tiger. That is quite important to CBS and Augusta National.

jradam77
jradam77

@cusacitizen  And Tiger is the ONLY golfer who has ever walked on this planet. There must have been "either a man or a woman" who has committed adultery since that word was already established in the law books and the bible. 

BTW-What does that make Lucas Glover?


"It turns out that Lucas Glover cheated on his wife with a Nike representative, when hiswife found out she immediately filed for divorce..."


Please? Get a grip!

JDSept
JDSept

@cusacitizen Golf will survive after Tiger as it did after Arnie and Jack. The point of the article is NOW which isn't after Tiger we hope. We idolize Tiger for his golf game which is what the Master's is about. Who cares about another's adultery? Its not like so many other sports heroes or celebs were dropped because of adultery. I go to my car mechanic because he does good work whether or not he cheats on the wife. I watch Tiger because he plays golf at his high level. Ohh Ohh adultery, like it isn't one of America's favorite hobbies. What's the percentage of those that do it?   

Lance
Lance

@Steve Larson1  BTW, I think may be you misunderstand the word "rating". Rating here refers to the number of people watch the event on TV. In this case, Sunday at the Maters only have 7.8 rating, means 7.8 million people watched it vs. >10M people when TW was playing. This is not "popular" rating in the sense of "liked" or "don't liked"

The Computer Store Owner
The Computer Store Owner

@jradam77 @cusacitizen  There is a difference between Tiger's serial adultery and the adultery of other men you may want to bring up.  1) the sheer numbers of mistresses (over 100 by Tiger's count)  2) The times he cheated: during engagement, during pregnancy,...actually he cheated the entire marriage.  3) Who he cheated with: the neighbor's college-age daughter, porn star, hooker.. 4) How he ended mistress relationships--just changed his phone number and left them hanging.  This was after he reportedly convinced them that his marriage was a sham and that he loved them...(Tiger is a liar).  5) The way Tiger treated women (and those less fortunate than himself in general) by not giving waitresses tips.  Behind the facade of the TWF he is stingy and doesn't really have empathy for others.  Imagine, waitresses often only get about $2 an hour and depend on tips to pay bills.  Tiger can afford a mansion and a yacht but he cannot give a less fortunate person their due pay.  6) The fact that Tiger billed himself as a man of honesty and integrity rubbed many (myself included) the wrong way.  He wanted fan approval.  He wanted endorsement money.  But rather than getting it from being genuinely nice he faked being a responsible husband/father/citizen.  7) Tiger is a jerk.  He is a profane jerk when the ball doesn't go as expected.  He doesn't give courageous interviews when disaster strikes his rounds. He gives only a few token signatures to fans after rounds--sometimes.  He expects complete loyalty from everyone around him but is not even loyal to his own wife--and never intended to be.  8)  Tiger feels entitled to have it all: admiration, titles, wins, and he will even cheat his fellow competitors to get it:  moving a boulder, definition of oscillation,  where he drops his ball...   Tiger Woods is no Bobby Jones.  How far HAS Tiger gone to cheat his fellow competitors?  Only he and his doctor know for sure.

The Computer Store Owner
The Computer Store Owner

@JDSept @cusacitizen  What's the percentage of those who start cheating while they are still engaged, continue on through pregnancy, and when the kids are small...and does it with over 100 women in about 7 years thus exposing wife to diseases without her knowledge.   I bet the percentage is less than 1%.   And how many of those 1% advertised themselves to be a man of honesty and integrity?

Lance
Lance

@Jamesleejameslee  Correct, but since each rating point is equal to 1.156 million homes, so yes, it would be 8.x million TVs was tuned to the Master. (TVs, not "people"). 

Jamesleejameslee
Jamesleejameslee

7.8 rating doesn't mean only 7.8 million people watched it. It means 7.8% of audience watched the channel.

Stephen35
Stephen35

@The Computer Store Owner @Stephen35@TheBlogger Currently I manage the R&D and Product Development Dept of a  mid-size nutraceutical manufacturer. But my father owned a small machine shop and I owned an even smaller golf shop near Santa Cruz, Ca from 2004-2008. It was a true hole in the wall specializing in club repair, instruction, and used gear - we had very little inventory of new clubs . And even that hole in the wall was worth over 6 figures when I left it. So I know a little something about small businesses, though not computers. no.You must do mostly repair/service then? Noble work CSO. Just having some fun with you after that Tiger rant you went on. Gotta change the subject every so often, don't you think?

The Computer Store Owner
The Computer Store Owner

@TheBlogger @The Computer Store Owner  I'd make more money selling a book about how the big mean Tiger machine took away a tiny little computer store from a poor guy just trying to make a few bucks for his family.  


The trial would be a national circus.  Dr. Tony Galea would be called to the witness stand.  So would Rachel Uchitel to testify why she got $10,000,000 from Tiger--after Tiger's infidelity was discovered.  People that might know something about Tiger would likely come out of the woodwork.  And would all the details of Tiger's past (that MOST fans don't know about) mean that Tiger would get more money from his sponsors?  I don't know, but I think it would very likely hurt Tiger's popularity and thus the ability of the sponsors using his name.  I'm just guessing the Tiger team would nix the idea of taking a guy like me, or anyone for that matter, to court.  What will they gain?  A computer store worth perhaps $20,000.

TheBlogger
TheBlogger

@The Computer Store Owner @jradam77 @cusacitizen  Mr Computer Store Owner:  I laughed at your post until I reached the question about Tiger and the insinuation of drug enhancement.  The reality is (now wait for it) is that most professional athletes are enhanced in some manner or another. To think otherwise leaves you looking foolish at best. so get over your puritan hatred of Tiger and until you can prove to myself and the other clowns on this website that you are pure, please go play with yourself!


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